The Outlook for TVDVD
A Strategic Analysis Of The U.S. & European Markets

Contents Executive Summary 1. TV DVD, an introduction 2. Building a market for TV on DVD 3. Sizing the TVDVD business    • USA    • Europe    • UK    • France    • Germany 4. Distribution: Content is the key 5. The Producer’s Perspective 6. Aspects of Retail 7. What Sells a TVDVD? 8. Economics of Production 9. Challenges and opportunities Tables and Charts USA: Consumer spending on TVDVD 2000-2004 Top US TV properties: domestic sales UK TVDVD as a % of total spending 2000-2004 Western Europe TVDVD revenues 2000-2004 France: TVDVD as proportion of total sales: 2002-2004 US video spending split by sector: 1995-2004 West European video spending split by sector: 1995-2004 UK: TV as proportion of total video sales: 1995-2004 UK TV Top 10: 1998 DVD penetration vs. non-feature DVD share Women as proportion of TVDVD buyers 2004 Women as proportion of TVDVD Comedy buyers 2004 Women as proportion of TVDVD Drama buyers 2004 35-50 year olds as proportion of DVD buyers 2004 Average prices in $: TVDVD vs. all DVD 2004 US TVDVD Releases 2004 USA: Consumer spending on video software by sector 1992-2004 USA: Consumer spending on retail video by format 1992-2004 USA: TVDVD as share of all DVD 2002-2004 USA: Average retail DVD prices 2002-2009 USA: Consumer spending on DVD 2002-2009 Western Europe: Consumer spending on video software by sector 1992-2004 Western Europe: Consumer spending on retail video by format 1992-2004 Western Europe: TVDVD as share of all DVD 2002-2004 Western Europe: Average retail DVD prices 2002-2009 Western Europe: Consumer spending on DVD 2002-2009 Western Europe vs. USA: TVDVD sales as a proportion of all DVD sales 2002-2009 European TVDVD unit sales by country: 2004 European TVDVD unit sales by country: 2009 UK: Consumer spending on video software by sector 1992-2004 UK: Consumer spending on retail video by format 1992-2004 UK: TVDVD as share of all DVD 2002-2004 UK: Average retail DVD prices 2002-2009 UK: Consumer spending on DVD 2002-2009 France: Consumer spending on video software by sector 1992-2004 France: Consumer spending on retail video by format 1992-2004 France: TVDVD as share of all DVD 2002-2004 France: Average retail DVD prices 2002-2009 France: Consumer spending on DVD 2002-2009 Germany: Consumer spending on video software by sector 1992-2004 Germany: Consumer spending on retail video by format 1992-2004 Germany: TVDVD as share of all DVD 2002-2004 Germany: Average retail DVD prices 2002-2009 Germany: Consumer spending on DVD 2002-2009 USA: TVDVD market 2002-2009 Western Europe: TVDVD market 2002-2009 UK: TVDVD market 2002-2009 France: TVDVD market 2002-2009 Germany: TVDVD market 2002-2009 US: Studio share of total TVDVD sales 2004 UK: Studio share of TV video sales 2004 UK: TV-on-video all-time chart to end 2004 UK: TV-fed distributors’ share of TV video sales 2004 US: TV-fed distributors’ share of TVDVD sales 2004 US: Independent distributors’ share of TVDVD sales 2004 UK: Independent distributors’ share of TV video sales 2004 US DVD retailer market shares 2004 UK trade sector market shares: TV video by volume 2004 UK trade sector market shares: All video by volume 2004 UK online DVD video rentals by genre 2004 Why US consumers say they buy TVDVD US: Best selling TVDVD January-December 2004 UK: Best selling TVDVD January-December 2004 France: Best selling TVDVD January-December 2004 Spain: Best selling TVDVD January-December 2004 Germany: Best selling TVDVD January-December 2004 Italy: Best selling TVDVD January-December 2004 US: Leading comedy TVDVD distributors 2004 US TVDVD: Sales by volume 2004 US TVDVD: Releases 2004 US: Leading drama TVDVD distributors 2004 US: Best selling drama TVDVD 2004 US: Best selling science fiction TVDVD 2004 US: Best selling action/adventure TVDVD 2004 US: Best selling horror TVDVD 2004 US: Best selling mystery/suspense TVDVD 2004 US: Best selling documentary TVDVD 2004 US TVDVD single discs vs. multi-disc releases 1999-2004 Typical costs breakdown by European/US DVD US: Top 20 TVDVDs by volume 2004 US: Average TVDVD sales 2004 US: Average sales per genre 2004 Top 10 TVDVDs as proportion of total DVD sales 2004 Change in average consumer price of retail DVD since launch US: Average TVDVD price by genre 2004 French: DVD price points 2004 UK: Average pricing for TVDVD products 2004 Levels of video piracy in Europe 2004 Top 10 pirate TV program downloads worldwide: February 2005