Hi-Definition Discs: A Strategic Analysis, the latest report from Adams Media Research and Screen Digest, is the first major industry study of the potential market for high-definition video and the key technology hurdles facing manufacturers. The report assesses the merits of HD DVD and Blu-ray, and forecasts consumer adoption.

IN THE REPORT
Comprehensive Review of Launch and Hi-Def vs. DVD Mix Forecast
This 126-page report is by far the most comprehensive look at hi-def to-date. It includes a detailed description and evaluation of the technologies, as well as the revenue implications for movie studios and other content providers. Among the key issues addressed:

• Impact of launch on DVD consumer spending
• Forecast for Hi-Def vs. DVD product mix out to 2010
• Analysis of HD DVD vs. Blu-ray
• The impact of the PS3 and XBOX 360 game players on Hi-Def movie sales
• The impact of the new formats on hardware and software sales and pricing
• Details of the new format's compression and authoring issues
• Consumer reaction to the new formats
• Analysis of copy protection schemes for both formats
• Manufacturing next generation discs: What are the key issues?
• CE company strategies: Hardware development and marketing for next generation formats
• Studio strategies: Who's backing which formats and why?
• Computer company strategies and their likely impact on deployment

Includes Analysis of U.S. and International Markets
Hi-Definition Discs: A Strategic Analysis includes a detailed analysis of hi-def launch initiatives for the key markets: U.S., Europe and Japan. It includes five-year forecasts for both software and hardware in each of the three critical regions, the fruit of an exhaustive review of the issues by Screen Digest's and AMR's top analysts.

Most Sophisticated Hi-Def vs. DVD Projection Model Available
Included in the report is detailed historical data for video sales in the U.S. Europe and Japan, detailing spending and units bought from 1992 to 2005. In addition, the report contains the most comprehensive forecast data for the existing and next generation video formats to 2010. The projection addresses all the key issues impacting the hi-def future: multi-format precursor technologies, HDMI connectivity, hi-def-enabled game players and, most critically, the potential invocation of the content protection token.

TABLE OF CONTENTS
Methodology
Statistical methodology
Hardware methodology
Software methodology
Evaluation and refinement of forecasts
Exchange rate methodology
European overview
Key facts
Growth in video sales slows
Taking video into the hi-def era
Rental market continues to decline
Online DVD rental services expand across
Europe
Europe on the world stage
The European DVD hardware landscape
Budget product depresses average prices
New study reasesses impact of piracy
Non-traditional retailers and digital delivery in the ascendence

European comparitive tables

Country profiles
Total Europe
West Europe
Central/East Europe
Austria
Belgium
Croatia
Czech Republic
Denmark
Finland
France
Germany
Greece
Hungary
Iceland
Ireland
Italy
Netherlands
Norway
Poland
Portugal
Russia
Spain
Sweden
Switzerland
United Kingdom

TABLES AND CHARTS
Methodology
Euro exchange rates
Dollar exchange rates

European comparitive tables
DVD player/recorder penetration
DVD player/recorder households
Total distributor revenues from DVD software 2005
Total distributor revenues from DVD software
Distributor revenues from rental DVD
Distributor revenues from rental DVD
Total consumer spending on DVD software 2005
Total consumer spending on DVD software
Consumer spending on rental DVD
Consumer spending on retail DVD
Rental DVD units shipped
Retail DVD units shipped
DVD rental transactions
Retail DVD units sold
Average dealer price per rental DVD
Average dealer price per retail DVD
Average consumer price per rental DVD
Average consumer price per retail DVD
Average annual DVD sales per DVD HH
Average annual DVD rentals per DVD HH

Total Europe
Total Europe: Video hardware households
Total Europe: Retail and rental market infrastructure
Total Europe: Consumer spending on video
Total Europe: Video hardware
Total Europe: Video software totals
Total Europe: Average annual video purchases per HH
Total Europe: Video software market by sector
Total Europe: Average annual rental transactions per HH

West Europe
West Europe: Video hardware households
West Europe: Retail and rental market infrastructure
West Europe: Consumer spending on video
West Europe: Video hardware
West Europe: Video software totals
West Europe: Average annual video purchases per HH
West Europe: Video software market by sector
West Europe: Average annual rental transactions per HH

Central/East Europe
Central/East Europe: Video hardware households
Central/East Europe: Retail and rental market infrastructure
Central/East Europe: Consumer spending on video
Central/East Europe: Video hardware
Central/East Europe: Video software totals
Central/East Europe: Average annual video purchases per HH
Central/East Europe: Video software market by sector
Central/East Europe: Average annual rental transactions per HH

Austria
Austria: Video hardware households
Austria: Retail and rental market infrastructure
Austria: Consumer spending on video
Austria: Video hardware
Austria: Video software totals
Austria: Average annual video purchases per HH
Austria: Video software market by sector
Austria: Average annual rental transactions per HH
Austria: Windows after theatrical release
Austria: VAT/sales taxes

Belgium
Belgium: Video hardware households
Belgium: Retail and rental market infrastructure
Belgium: Consumer spending on video
Belgium: Video hardware
Belgium: Video software totals
Belgium: Average annual video purchases per HH
Belgium: Video software market by sector
Belgium: Average annual r per HH
Belgium: Windows after theatrical release
Belgium: VAT/sales taxes
Belgium: Retail video market share by distributor 2005

Croatia
Croatia: Video hardware households
Croatia: Retail and rental market infrastructure
Croatia: Consumer spending on video
Croatia: Video hardware
Croatia: Video software totals
Croatia: Average annual video purchases per HH
Croatia: Video software market by sector
Croatia: Average annual rental transactions per HH
Croatia: Windows after theatrical release
Croatia: VAT/sales taxes

Czech Republic
Czech Republic: Video hardware households
Czech Republic: Retail and rental market infrastructure
Czech Republic: Consumer spending on video
Czech Republic: Video hardware
Czech Republic: Video software totals
Czech Republic: Average annual video purchases per HH
Czech Republic: Video software market by sector
Czech Republic: Average annual rental transactions per HH
Czech Republic: Windows after theatrical release
Czech Republic: VAT/sales taxes

Denmark
Denmark: Video hardware households
Denmark: Retail and rental market infrastructure
Denmark: Consumer spending on video
Denmark: Video hardware
Denmark: Video software totals
Denmark: Average annual video purchases per HH
Denmark: Video software totals
Denmark: Video software market by sector
Denmark: Average annual r per HH
Denmark: Windows after theatrical release
Denmark: VAT/sales taxes

Finland
Finland: Video hardware households
Finland: Retail and rental market infrastructure
Finland: Consumer spending on video
Finland: Video hardware
Finland: Video software totals
Finland: Average annual video purchases per HH
Finland: Video software market by sector
Finland: Average annual r per HH
Finland: VAT/sales taxes
Finland: Windows after theatrical release

France
France: Video hardware households
France: Retail and rental market infrastructure
France: Consumer spending on video
France: Video hardware
France: Video software totals
France: Average annual video purchases per HH
France: Video software market by sector
France: Average annual rental transactions per HH
France: Consumer sales through kiosks
France: Retail video genre split 2005
France: Retail video market by distributor 2005
France: VAT/sales taxes
France: Windows after theatrical release

Germany
Germany: Video hardware households
Germany: Retail and rental market infrastructure
Germany: Consumer spending on video
Germany: Video hardware
Germany: Video software totals
Germany: Average annual video purchases per HH
Germany: Video software market by sector
Germany: Average annual rental transactions per HH
Germany: VAT/sales taxes
Germany: Windows after theatrical release
Germany: Video retail market by distributor 2005
Germany: DVD retail genre split 2005

Greece
Greece: Video hardware households
Greece: Retail and rental market infrastructure
Greece: Consumer spending on video
Greece: Video hardware
Greece: Video software totals
Greece: Average annual video purchases per HH
Greece: Video software market by sector
Greece: Average annual rental transactions per HH
Greece: VAT/sales taxes
Greece: Windows after theatrical release

Hungary
Hungary: Video hardware households
Hungary: Retail and rental market infrastructure
Hungary: Consumer spending on video
Hungary: Video hardware
Hungary: Video software totals
Hungary: Video hardware
Hungary: Average annual video purchases per HH
Hungary: Video software market by sector
Hungary: Average annual rental transactions per HH
Hungary: Windows after theatrical release
Hungary: VAT/sales taxes
Iceland
Iceland: Video hardware households
Iceland: Retail and rental market infrastructure
Iceland: Consumer spending on video
Iceland: Video hardware
Iceland: Video software totals
Iceland: Average annual video purchases per HH
Iceland: Video software totals
Iceland: Video software market by sector
Iceland: Average annual r HH

Ireland
Ireland: Video hardware households
Ireland: Retail and rental market infrastructure
Ireland: Consumer spending on video
Ireland: Video hardware
Ireland: Video software totals
Ireland: Average annual video purchases per HH
Ireland: Video software market by sector
Ireland: Average annual rental transactions per HH
Ireland: VAT/sales taxes Ireland: Windows after theatrical release

Italy
Italy: Video hardware households
Italy: Retail and rental market infrastructure
Italy: Consumer spending on video
Italy: Video hardware
Italy: Video software totals
Italy: Average annual video purchases per HH
Italy: Video software market by sector
Italy: Average annual rental transactions per HH
Italy: VAT/sales taxes Ireland: Windows after theatrical release
Italy: Video retail market by distributor 2005

Netherlands
Netherlands: Video hardware households
Netherlands: Retail and rental market infrastructure
Netherlands: Consumer spending on video
Netherlands: Video hardware
Netherlands: Video software totals
Netherlands: Average annual video purchases per HH
Netherlands: Video software market by sector
Netherlands: Average annual r per HH
Netherlands: VAT/sales taxes
Netherlands: Windows after theatrical release
Netherlands: Retail video genre split 2005
Netherlands: Retail video genre split 2005

Norway
Norway: Video hardware households
Norway: Retail and rental market infrastructure
Norway: Consumer spending on video
Norway: Video hardware
Norway: Video software totals
Norway: Average annual video purchases per HH
Norway: Video software totals
Norway: Video software market by sector
Norway: Average annual rental transactions per HH
Norway: All video retail market split by retailer
Norway: VAT/sales taxes
Norway: Windows after theatrical release

Poland
Poland: Video hardware households
Poland: Retail and rental market infrastructure
Poland: Consumer spending on video
Poland: Video hardware
Poland: Video software totals
Poland: Video hardware
Poland: Average annual video purchases per HH
Poland: Video software market by sector
Poland: Average annual rental transactions per HH
Poland: Windows after theatrical release
Poland: VAT/sales taxes

Portugal
Portugal: Video hardware households
Portugal: Retail and rental market infrastructure
Portugal: Consumer spending on video
Portugal: Video hardware
Portugal: Video software totals
Portugal: Average annual video purchases per HH
Portugal: Video software market by sector
Portugal: Average annual rental transactions per HH
Portugal: VAT/sales taxes
Portugal: Windows after theatrical release

Russia
Russia: Video hardware households
Russia: Retail and rental market infrastructure
Russia: Consumer spending on video
Russia: Video hardware
Russia: Video software totals
Russia: Video hardware
Russia: Average annual video purchases per HH
Russia: Video software market by sector
Russia: Average annual rental transactions per HH

Spain
Spain: Video hardware households
Spain: Retail and rental market infrastructure
Spain: Consumer spending on video
Spain: Video hardware
Spain: Video software totals
Spain: Average annual video purchases per HH
Spain: Video software market by sector
Spain: Average annual rental transactions per HH
Spain: Consumer sales through kiosks
Spain: DVD retail genre split 2005
Spain: VHS retail genre split 2005
Spain: VAT/sales taxes
Spain : Windows after theatrical release
Spain: DVD retail market split by channel 2005
Spain: All Video rental market split by channel 2005

Sweden
Sweden: Video hardware households
Sweden: Retail and rental market infrastructure
Sweden: Consumer spending on video
Sweden: Video hardware
Sweden: Video software totals
Sweden: Average annual video purchases per HH
Sweden: Video software totals
Sweden: Video software market by sector
Sweden: Average annual rental transactions per HH
Sweden: VAT/sales taxes
Sweden: Windows after theatrical release

Switzerland
Switzerland: Video hardware households
Switzerland: Retail and rental market infrastructure
Switzerland: Video hardware
Switzerland: Video software totals
Switzerland: Average annual video purchases per HH
Switzerland: Video software totals
Switzerland: Video software market by sector
Switzerland: Average annual rental transactions per HH
Switzerland: VAT/sales taxes
Switzerland: Windows after theatrical release

United Kingdom
United Kingdom: Video hardware households
United Kingdom: Retail and rental market infrastructure
United Kingdom: Consumer spending on video
United Kingdom: Video hardware
United Kingdom: Video software totals
United Kingdom: Average annual video purchases per HH
United Kingdom: Video software totals
United Kingdom: Video software market by sector
United Kingdom: Average annual rental transactions per HH
United Kingdom: VAT/sales taxes
United Kingdom: Video retail market shares by distributor 2005
United Kingdom: DVD retail Top 10 2005
United Kingdom: Windows after theatrical release
United Kingdom: Video rental market shares by distributor 2005
United Kingdom: VHS retail Top 10 2005
United Kingdom: DVD rental Top 10 2005
United Kingdom: VHS rental Top 10 2005
United Kingdom: Retailer market shares by volume 2005
United Kingdom: Rental DVD market split by rental channel 2005
United Kingdom: DVD retail market shares by genre 2005
United Kingdom: VHS retail market shares by genre 2005
United Kingdom: DVD rental market shares by genre 2005