Summary.... A comprehensive picture of the retail end of the video market. Detailed 2007 market share data on DVD and VHS rentals and sales by class of trade that includes video specialty stores, mass merchandisers, warehouse clubs, supermarkets, online, and others. Model estimates reflect the growth in importance of mass merchandisers to retail, and online subscription to rental. In addition to class of trade data, it includes an analysis of sell-through sales and share by company for the top 40 retailers.