Summary.... This spreadsheet details the history of the video rental business from its inception in 1981 to 2007, with AMR's projections of the market's future to 2016. The model includes projections for HD DVD, Blu-ray, and DVD rental, and an analysis of the online subscription and kiosk rental sectors. It contains over 100 rows of proprietary data detailing the growth of HD DVD, Blu-ray, DVD and VCR households and tracks the evolution of consumer rental behavior. Includes estimates of rentals per average HD DVD, Blu-ray, DVD, and VHS household, total rental transactions per year by format, and studio revenue from sale of rental units to stores. Tracks HD DVD, Blu-ray and DVD console, movie-capable game console, PC High-Def DVD-ROM, and PC DVD-ROM households' rental behavior separately.